R.I.M. Porter Novelli

Jacob Minevich

Partner, CEO

Jacob has been working in the sphere of communications consulting more than 20 years. Having significant experience in project implementation, he specializes in developing communications strategies, corporate reputation management, products positioning, branding and rebranding support as well as communications risks and crisis & issue management.

During his work at the agency Jacob has managed and take part in developed of more than 200 communications campaigns for Russian and international clients, lots of them have achieved professional awards. He is involved in agency’s strategic development and general management. He provides personal consultations to a number of key clients and supervises the work of the agency’s client practices.

He joined the R.I.M. team in 2002 as a client service specialist and in 2005 became the head of Finance and Corporate Relations Practice. He has been the agency’s partner since 2007 and CEO since 2008.

Before joining R.I.M. Jacob worked as a manager of the client service department at Rakours-PR partner agency, focusing on projects for the companies in the food and real sectors of economy, as well as for IT companies. Earlier his career started at the Science and Technology Centre of the Moscow Development Institute, press service of East Bridge Bank and IMAGE-Contact Consulting Group.

Having graduated from the State University of Management in 2001, Jacob obtained a PhD in Social Sciences at the Moscow University for the Humanities in 2004.

He is the author of numerous publications in public relations, marketing and sociology. A winner of Silver Archer national award in the sphere of public relations development in a Master nomination (2019), a winner of Crystal Orange all-Russia students’ PR competition (2000), a grant holder under the program of state support of young scientists of the President of the Russian Federation (2003). He is a member of Russian Public Relation Association and International Advertising Association, member of a number professional awards jury. Jacob is a member of the expert board, and since 2010 the host of the ceremony for Silver Archer Award.