R.I.M. Porter Novelli

Anastasia Zaichikova

Partner, Public Affairs Practice Leader

Анастасия Зайчикова - биоAnastasia is the head of the Public Affairs Practice with more than 5 years of experience in communications. She solves a wide range of tasks, from developing communications strategies for government institutions of public importance and building systems of interaction with stakeholders to holding social media campaigns and organizing events.

Her great experience in interacting with state clients and managing major multi-level projects enables the Practice to provide quality solutions to tackle tasks at different levels of complexity. During her work at the agency Anastasia led communications projects for Skolkovo Fund, Eurochem MCC, Avtodor State Company, Deceuninck, etc.

Anastasia joined the agency in 2010 and was involved in implementing special projects for companies from various economic sectors, including the state sector. In just a year she became a project manager of the Public Relations and Special Projects Practice. In 2013 she became the Practice leader, Partner since 2020.

In 2009 Anastasia graduated from the St. Petersburg Humanitarian University of Trade Unions with a degree in Advertising. In her fourth year at the University she started working for its press service, promoting education services in the Russian regions. After graduation she joined “Contacto” communications agency in St. Petersburg, where she participated in project development for such major clients as Bosch, Petersburg Oil Terminal, Honka, etc.

From 2013 along with Igor Pisarsky, Anastasia gives lectures about reputational management to the students of the Higher School of Economics.