R.I.M. Porter Novelli

Ekaterina Belous

Hi Tech Practice Leader

Today’s business world is inconceivable without high technologies, which are rapidly transforming the existing industries and creating new sectors of economy. This is why the Agency is implementing this practice as a single instrument, which differs from everyday communication models (b2b, b2c, etc.). Hi-tech Practice’s trick lies in the communication support of the discussion, creation and implementation of future technologies.

Over the last few years, the Practice developed and implemented several important communication campaigns for Russian state-owned development institutions like the Russian Venture Company, which is one of the key clients of the Agency today. Hi-Tech Practice is also implementing a variety of digital projects for various clients. As participants to the 2018 FIFA World Cup in Russia, we invited football fans to play football with hi-tech robots before each match.

When Ekaterina headed the Practice in 2019, she was presented with a task to not only develop, but also expand the Agency’s business in this rapidly growing sector of the economy. Ekaterina has 15 years of experience in PR, ATL, BTL and event-marketing; the list of her clients comprises over 30 companies, including the largest international and Russian companies and brand such as Philip Morris, Baltika, Nestle, William Grant and Sons, Grolsch, Heineken, Campari, etc.

Between 1998 and 2001, Ekaterina, a professional political analyst, started her career working in the Executive Office of the President of Moldova by participating in political projects. In 2002-2004, she was Client Director at BBDO Moldova. After moving to Moscow, she worked for various companies, including PROPAGANDA and PR Technologies, where she was promoted from Project Manager right up to Consumer Goods Practice Manager.

From 2010 to 2017, Ekaterina headed Marketing Communication Practice at R.I.M. Agency, where she developed and implemented integrated and comprehensive communication solutions both for global FMCG sector brands and Russian companies. The brands included S7 Airlines, Coca-Cola, Bonaqua, KFC, Lay’s, Agusha, Chery, etc.

In 2017, Ekaterina switched over to the IT sector as Head of External Communications at the LT DIGITAL Group of Companies. In this position, she dealt with geographic scaling of LINKPROFIT performance marketing issues in the CIS and South-East Asia countries. She also launched IT services to monitor in OLARM digital advertising system and ADINBOX service of email messages. Over the past few years, Ekaterina developed communication and digital strategies for Russian hi-tech startups such as “Doctor Vera”, the Waves, Expert.me and others.

Ekaterina holds a degree of the Bachelor of Political Science awarded by the Moldavian State University (1999) and a Master of Sociology awarded by the European University in St. Petersburg (2000). She also attended and successfully completed multiple trainings and special educational programs related to marketing research and communications.