The Fantastic World of Warcraft Took on Life in the Shopping Center in Astrakhan


On May 25, with the assistance of R.I.M. Porter Novelli communication agency, a press event took place in Astrakhan, which was devoted to “Warcraft. Two Worlds. One Home”, one of the most anticipated movies of this spring. The event was held at the venue of Yarmarka, the largest shopping center in Astrakhan.
Participating in the event were journalists and bloggers from Astrakhan, representatives of PPF Real Estate Managing Company and the management of the shopping center, including Andrey Sayko, Marketing and PR Director of PPF Real Estate, and Sergey Stupin, Managing Director of Yarmarka Shopping and Entertainment Center.
The guests of the event took part in a Warcraft-themed quest show based on the well-known computer game. Three teams led by their “chiefs” got about the designated locations of the shopping center, performed tasks and received awards for having successfully gone through trials. Following the results of the quest the team with a prophetical name “The Winners” under the tutelage of Artur Geladov, project coordinator of Welcome Style information portal, worked its way up the show. Upon completion of the event, there was a pre-release show of adventure fantasy movie “Warcaft. One World. One Home”.
“Such positive events are very seldom held in our city. It was an ace-high opportunity to communicate with old friends and meet new ones, and Yarmarka is to be thanked for it,” — said Artur Geladov in his appreciation for the work of the organizers.
“We thank everyone who came here for active participation and cheerful mind. We have much enjoyed hosting the guests. We will try to make sure such positive meetings are held more often,” — noted Anna Smolyaninova, Marketing and Promotion Manager of the Yarmarka Shopping and Entertainment Center.
Yarmarka Shopping and Entertainment Center is the first shopping center of the European level in Astrakhan. The center is managed by PPF Real Estate Russia, the company belonging to PPP Group, a large financial investment group of the Central and Eastern Europe. R.I.M. Porter Novelli Agency has been providing comprehensive communication support to PPF Real Estate Russia projects in Astrakhan and Ryazan since 2014.