Silver Archer becomes an exclusive partner for ICCO Global Award in Russia


The Russian Communication Consultant Association (AKOS), member of the International Communications Consultancy Organization (ICCO), announced the signing of a trilateral agreement between ACOS, ICCO and Silver Archer National Award for Public Relations Development. According to the agreement, Silver Archer was chosen as an exclusive partner in ICCO Global Awards in the territory of the Russian Federation.

In the framework of the ACOS, ICCO and Silver Archer partnership, the Russian award will use ICCO Global Award brand, and representatives of ICCO and ACOS will get an opportunity to put up for a seat in the jury, supervisory and expert boards, and take an active part in the expansion of the award. Moreover, the award-winning projects will be provided with special conditions when applying for ICCO Global Awards.

Francis Ingham, ICCO Chief Executive: “The International Communication Consultancy Organization (ICCO) very enthusiastic and eager to support ACOS in honoring their national PR achievements. We shall assist ACOS and Silver Archer in searching for prospective award jurors all over the world. I am personally very happy to participate in it on behalf of both ICCO and PRCA (Public Relations Consultants Association). We call on Russian PR professionals to spare no effort in striving for the award in order to demonstrate their excellence at the international level.”

Elena Fadeeva, CEO of FleishmanHillard Vanguard, Head of ACOS Committee for International Relations: “As a member of the ICCO Global Board of Management and ACOS Representative at ICCO, I appreciate this ACOS decision and the way it helped consolidate our industry. The trilateral agreement reflects the interests of ACOS and its members and still more enhances the authority if Silver Archer both in Russian and abroad.

Mikhail Maslov, Head of ACOS Working Group Manager, CEO and Partner in Ketchum Agency: “In the framework of local partnership under the brand of ICCO Awards, ACOS aims to achieve maximum transparency and compliance with the world standards, ethics and innovation. The Association will do its best to support the award in this context. However, it is already evident that this strategy gets a warm reception from the industry and receives approval from the global PR community.”

Igor Pisarsky, Chairman of Silver Archer Supervisory Board, and Chairman of the Board of Directors at R.I.M.: “We are very happy to be ICCO and ACOS partners. Silver Archer is the top national award in the communication sphere in the Russian Federation. Silver Archer award was established in 1997, it is almost as old as the communication industry itself. We are happy to cooperate with ACOS in the capacity of ICCO Awards exclusive partner in the Russian Federation. This will facilitate expansion of the national PR industry and its recognition at the international level.”


The International Communications Consultancy Organization (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national industry associations representing 66 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas, and Australasia.  Collectively, these associations represent over 3,000 PR firms.


The Russian Communication Consultant Association (AKOS) was established on March 16, 1999, and united Russia’s most authoritative communication companies working in the field of public relations. To date, the Association includes 36 professional companies. ACOS is the Russian member of the International Communications Consultancy Organization (ICCO).

Silver Archer

Silver Archer – the National Award for Public Relations Development – was established in 1997 by the Chamber of Commerce and Industry of the Russian Federation, the Union of Journalists of Russia and the Russian Public Relations Association. During these years, more than 4,500 projects took part in the competition for this top honor professional award.