R.I.M. Porter Novelli

Top-ranked 15 winners of the 20th Anniversary Silver Archer Awards Ceremony on the stage


On February 17, in the Great Moscow State Circus on Vernadsky Avenue with the organizational support of R.I.M. Porter Novelli, the main event in communication sector, rewarding the winners of the 20th Anniversary National Awards in the PR field Silver Archer took place.

The platform for the anniversary ceremony was not an accidental choice. A large circus hall allowed more than 2000 communication specialists as well as special ceremony program for them. Equilibrists, strongmen, aerialists, acrobats and illusionists prepared special acts, incarnating a wide range of all qualities communication specialist should posses. They showed resoluteness, courage, strength, reaction speed, originality and grace.

213 communication projects bid to become the Best at year-end 2016, and 57 of them were represented within the framework of Days of Open Presentations, which took place in Plekhanov Russian University of Economics.

Awards were granted to laureates in 15 categories:

The Best project in the field of corporate communications – project “Map of Russia” – bringing of the “Mir” payment system to the market, realized by NSPK and CROS.
The Best project in the field of corporate communications – project of the Toyota and Comunica Agency “TOYOTA EVERTEST: conquest of dream!”.
The Best project in the field of development and promotion of territories – Volgograd Festival of Arts “Sorry, haven’t you seen Losev?”, the Institute of Regional Economics and Social Design.
The Best project in the field of incorporate communications and corporate media – project “Pro-Vision Dream Team: 18+. Everything is allowed” of agency Pro-Vision Communications.
The Best project in the field of digital communications – Non-commercial partnership of donorship development DonorSearch.org for creation of social web of blood donors.

Special Prize from the partner of the nomination company Tele2 was presented to company Yandex for project “Give Five to Russian Team”.

The Best project in the field of promotion of state, public and social programs – project “Village is in Order – Country is in Prosperity! Communication support program for All-Russian Agricultural Census of 2016”, agency CROS.

The Best project in the field of CSR and charity – project “Opening of the first cinema hall for people with autism in Russia” of the Cinema-Circuit KARO, Charity Foundation “Exit” and the Walt Disney Company in Russia.

The winner of the nomination “The Best project in the field of promotion of technologies of future”, instituted by RVC, was agency BOOM Communications with its project “Redemption of Promobot: bringing of Russian robotic company to the global market”.

The authors of the project were also presented with a special prize – certificate for a set of business-applications from partner of RVC – ABBYY company.

Special RASO diploma in nomination “The Best project in the field of promotion of future technologies” was awarded to the Laboratory of Biotechnological Research “3D Bioprinting Solutions”.

The Best project in the field of international communications – Association “Global Energy”, agency FleishmanHillard Vanguard, communications group “Orta” with project “Association “Global Energy”: Scientists – new super-heroes of the 21st century in Russia and all over the world”.

In the nomination “The Best work on the theory of public relations” won Alla Bolotova and Yury Zhukov with their book “Psychology of communications”.

The owners of the first in history of National Awards Silver Arche prize for The Best Regional Project became Ministry of National Policy of the Udmurt Republic and Art Group “Eight people” for the festival “World Dumpling Day”.

In the nomination “Personality”, the Director of the Information and Press Department and the Official Representative of the Ministry of Foreign Affairs of the Russian Federation Maria Zakharova was recognized as the laureate.

In the nomination “For Cultural Contribution” the award was granted the Director of the Multimedia Art Museum, Olga Sviblova.

Traditionally, the main intrigue of the awarding ceremony was the nomination “The Master”, where the winner is usually chosen by the audience. Sharing votes between the Head of the Department of Public Relations and Communications of the company “EuroChem” Vladimir Torin, President of the Communication Holding “Minchenko Consulting” Evgeny Minchenko and Managing Partner of the Communication Group “Gurov and Partners” Philip Gurov, those who were present at the ceremony gave preference to Vladimir Torin.

The Grand Prix for the Best project of the year was awarded to the social web project of donors DonorSearch.org Non-commercial partnership of development of donorship “Donor-Search”.

Especially for the anniversary ceremony, exclusive awards were made – gold “Silver Archers”, which were presented to Nadezhda Yavdolyuk, who has been the Head of the Executive Management for 20 years, and to the founder of award, Chairman of the Board of Guardians Igor Pisarsky.