Share With Us Campaign Recognized as the Best at PROBA Awards 2019


On September 26, 2019, the results of the 20th PROBA Awards in the field of communications became known. The award ceremony took place in the atrium of the General Staff Building of the State Hermitage.

2019 became the year of unprecedented number of applications for the PROBA Awards. For the first time in 20 years of the prize’s existence, more than 350 projects in 10 categories will take part in the struggle for victory. Nomination “Social Project” became the most numerous nomination this year — 90 projects were submitted for competition. The PROBA Awards 2019 was participated by the largest Russian and international companies, including: Danone, Disney, Ernst & Young, Merck, Visa, Gazprom, Tinkoff, Auchan, Unipro, MTS, Russian Post, Rosbank, Roscosmos, Vkontakte, CTC, Transneft, Qiwi and others.

As a result, the award’s expert council recognized the Share With Us communication support project for segregated collection of waste prepared by R.I.M. communication agency for Coca-Cola System in Russia the best in the nomination “Social Project”. This project was also marked out in the “Integrated Campaigns” nomination.

Jacob Minevich holds the award for the best social project “Share With Us”