R.I.M. Porter Novelli

Yekaterinburg’s application for hosting the World Universal Exhibition EXPO-2025 presented at Louis Vuitton Foundation


A symposium in support of Yekaterinburg as a candidate city to host the World Universal Exhibition EXPO-2025 was held at the Louis Vuitton Foundation in Paris.

The event was held to disclose the main idea and theme of the Russian application and to point out the main prospects for the development of the EXPO site after the World Exhibition. More than 100 people attended the symposium. Representatives of diplomatic corps of member countries of the International Exhibition Bureau (IEB), famous Russian and international artists, athletes, urban specialists and designers, as well as representatives of governmental authorities and business community, took part in the event.

The symposium was opened by IEB General Secretary Vicente Gonzales Lossertales. The Russian application was presented by Special Representative of the President of the Russian Federation on Digital and Technological Development Dmitry Peskov, Governor of Sverdlovsk Region Yevgeny Kuyvashev, and CEO of the 2025 World Expo Bid Committee Aleksandr Chernov.

“Many smart cities were built from ground zero. However, there are actually no smart cities built within developed industrial centers. The EXPO site will become the ‘smart heart’ of the industrial megalopolis, and this heart will give rise to innovative transformations in other cities and countries,” noted Dmitry Peskov. “For us, a city of tomorrow means not only high-tech solutions, but also a careful attitude towards nature and people, as well as an active implementation of low-tech and eco-tech practices.”

According to the Special Representative of the President, Russia is keen to share its expertise and achievements. “We believe that EXPO 2025 is an ideal platform for sharing experience and best practices. Upon the conclusion of the World Exhibition, we will transform this platform into the largest distributed digital university in the world. We are sure that the new model shall become the key to further sustainable development today, and the core of this model is justice and transformation of the world based on a cross-national consensus and common responsibility for future generations,” he added.

“You may think that the most exciting things occur only in Moscow or Saint-Petersburg, but we do not want to perpetuate this stereotype. Usually, the most important events take place in cosmopolises, while other cities, even the worthiest, stay in the background. Today, Russia has entrusted Yekaterinburg to fight for the right to host EXPO 2025. By 2025, Yekaterinburg will become one of the top-ranked cities in the world, where remotely piloted vehicles are going to be operated in severe winter environment. We shall present a closed-circuit race of flying motorcycles,” informed Dmitry Peskov.

Governor of Sverdlovsk Region Yevgeny Kuyvashev greeted participants to the symposium on behalf of all inhabitants of the Urals for whom the idea to host EXPO 2025 in Yekaterinburg became a unifying factor. He reminded the participants that Russia’s application is supported not only by rock-solid guarantees of the senior-most officials, but also by the great desire of Russian citizens to demonstrate to all the world the true face of Russia — powerful, friendly, talented and dynamic.

“The key role of the Yekaterinburg and Sverdlovsk regions in the development of Russia helps us plan this large-scale and ambitious project with full confidence. The Sverdlovsk Region is justly considered one of the most attractive venues in Russia for holding large-scale international events. We are confident of victory, and know for sure that EXPO 2025 in Yekaterinburg will become the brightest and most memorable event in the history of the global exhibition movement,” noted Yevgeny Kuyvashev.

According to CEO of the EXPO 2025 Bid Committee Aleksandr Chernov, Russia is capable of organizing and holding groundbreaking sports, as well as political and economic events at the highest level. “The 2014 Winter Olympics in Sochi, the 2018 FIFA World Cup, the St. Petersburg International Economic Forum, as well as a great number of events held on a modest scale may serve as an example. During such events, our guests see the real Russia – efficient, advantageous, and friendly,” Chernov emphasized.

Following the successful completion of the 2018 FIFA World Cup in Russia, French football legend and special guest of the symposium David Trezeguet shared his own impressions and valued the level of organization of this major international event. “It was awesome! The World Cup was organized at an exclusively high level, including security issues. I spent about one month in Russia, and it was wonderful. I think Russia has a good potential for hosting EXPO 2025,” he said.

The advantages of the Russian application from the legacy point of view were presented by Anthony Bechu, Director of Agence d’Architecture A. Bechu & Associés and author of the Yekaterinburg Area Development Concept for EXPO 2025, together with his co-author Pablo Lorenzino, Architect.

The discussion was devoted to the theme of the Russian application, and was attended by Russian and international experts, as well as public figures. Among them were Industrial Designer Vladimir Pirozhkov, Co-Founder of Promobot – Smart Robots Manufacturing Company Oleg Kivokurtsev, Russian Journalist Dmitry Ignatov, CEO of Visabot Service Artyom Goldman, and Journalist and TV-presenter Sofiko Shevardnadze.

R.I.M. Communications Agency provided comprehensive organizational and communicational support for the event.