R.I.M. Porter Novelli

The 5th International Forum ‘Made in Russia’: export results and new goals


On the 24th of November the World Trade Center in its Congress Hall hosted the 5th anniversary Export Forum ‘Made in Russia’. More than 2 000 people attended the event: there were exporters and representatives of public authorities, mass media, Russian and foreign expert society.

Communication agency R.I.M. Porter Novelli provided comprehensive organizational and information support for the event, including development and implementation of an advertising campaign, design and maintenance of the website, invitation and further assistance to foreign guests, who were buyers of Russian export goods, as well as cooperation with representatives of embassies and trade representative offices located in Moscow, support in signing, organization of B2B meetings as part of the forum.

The key topics of the forum were to increase the export of civilian products of the military industry complex, to strengthen the international and partnership network of the Russian Expert Center (REC), to lift export barriers created in electronic trade channels, to develop regional export and implement a regional export standard, and to make Russian conformity evaluation results valid abroad.  The forum began with a plenary session ‘Made in Russia and acknowledged abroad’ attended by Igor Shuvalov, the First Deputy Prime Minister of Russia.

‘The total extent of support from the REC Group shows a rapid growth: this year the direct support will double in volume if compared with 2015, while in 2018 the increase will make 25% against this year. The number of exporters supported by the REC in 2018 has boosted by nearly 40 times since 2015. The REC insurance portfolio will extend and reach 640 billion roubles and will correspond to the size of credit portfolios of major development institutions of the Russian Federation, while the scope of credit and guarantee support will increase by four times against 2015’, commented Petr Fradkov, the Head of the REC Group.

Petr Fradkov touched upon such important topics as support for small and medium-sized enterprises (as a result of activities of the Government and the Russian Export Center the average annual growth of exporting small and medium-sized enterprises was higher than the growth of small and medium-sized enterprises), regional infrastructure development (the REC created an export support network consisting of 31 points of presence in 27 regions of the country; it was done, in particular, thanks to partner points of presence).

Those topics among others were discussed in detail by experts during strategic sessions and round-table meetings driven by one and the same idea, which was to determine the tools for lifting the barriers in export activities and to elaborate, by joint efforts, new drivers to boost foreign economic activities of Russian companies in various fields: from the civilian field of the military industry complex and online trading to travel and hospitality industry services. Among the speakers there were: Andrey Slepnev, Project Activity Department Director and Deputy Head of the Central Office of the Government of the Russian Federation, Alexey Repik, President of‘Delovaya Rossiya’, Alexander Brechalov, Head of the Udmurt Republic, Alexis Delaroff, Regional Director of Accor in Russia, Georgia and CIS, Richard Sigman, expert in the field of laboratory practice of the Organization for Economic Cooperation and Development (OECD), Sebastian Kiefer, Head of the Department of Work with Public Authorities of the Moscow Representative Office of the German Union of Trade and Industrial Chambers, and others.

The event was equally marked with signing of cooperation agreements aimed to develop the export system and improve the export environment quality. For instance, the Russian Export Center signed agreements with the Vladimir region, Roskachestvo, Analytical Center under the Government of the Russian Federation, Soyuzmultfilm, Tserebro LLC, VTB 24 PJSC.

Several contracts were made in the presence of Petr Fradkov, Head of the REC Group: between Organika, Kuban-vino and Northern Spirits Private Limited distribution company to supply spirits to India. The total amount of two agreements made 25 million roubles. Roseximbank and BL-Trade entered into a bank guarantee issue agreement on supply of Russian products to India for the amount of 3 million dollars.

The Forum ‘Made in Russia’ culminated with a festive ceremony of awarding the prize ‘Exporter 2016’. The trio of winners were Kamaz (1st), Karelia Pulp (2nd) and Kaustik (3rd). Nefis-Bioproduct took the prize in the category ‘The dynamically developing exporter’, Vibrotehnik was announced the most rapidly evolving exporter among small and medium-sized enterprises, Saint Petersburg region became the export leader among territorial entities of the Russian Federation, VTB was acknowledged to be the best at export financing, Aleyskzernoproduct n.a. S.N. Starovoytov was named the exporter of the year in the field of agribusiness industry.

Petr Fradkov, summing up the first results of the Forum ‘Made in Russia’, remarked that the main goal was achieved: the heroes were found among the exporting companies;