Marketing Communications Practice Leader
Changing market conditions call for latitude of thought, creativity and use of new technologies to achieve effective consumer communications. An expertise in public relations is not enough for successful business development at this field, a diverse marketing experience is required to run 360 degree campaigns. This very approach is implemented by the Marketing Communications Practice led by Alexandra Boeva, who joined the agency in 2018.
Alexandra graduated from the Russian State Social University with a degree in Public Relations in 2008. In her 4th year in the university, she started working in Propaganda Communications Technologies Center where she was eventually promoted to the position of Senior PR Manager. In 2010–2012, she worked at M-liner Communication Group where she successfully opened a new business division for the company as a PR director. Until 2017, she was the Head of PR Department of the TeamBrandworks advertising agency and implemented projects dedicated to the 2012 UEFA European Championship, as well as for brands such as Yota, Beeline, KIA Motors, Swatch Group, etc.