R.I.M. Porter Novelli


R.I.M. Porter Novelli is one of the longest-standing and largest agencies in Russia. It was established by Igor Pisarsky, the “founding father” of communications market in Russia. More than 20 years of experience combined with the latest industry developments allows the agency to provide solutions for international companies as well as Russian private and public enterprises. Having nurtured three generations of specialists and implemented more than 700 projects, R.I.M. Porter Novelli is still inventing new formats, introducing new technologies, modernizing the infrastructure of high-quality work and actively influencing the development of public relations and corporate communications in Russia.

R.I.M. agency was founded in 1993 by Igor Pisarsky, former CEO of Metapress which was the first PR agency in Russia. Since the very beginning R.I.M. has been a research hub that has a significant influence on the development of the corporate communications industry in Russia.

In 1993 the agency was among the initiators of the first industrial association (today, the Association of Communication Agencies of Russia), with Igor Pisarsky as its President. It also actively participated in developing the relevant legal framework. In 1997 in collaboration with the Chamber of Industry and Commerce of Russia and the Union of Journalists R.I.M. presented Silver Archer – the first national award in the industry. To this day, the agency is the sole administrator of the award.

In 2000 the agency joined forces with two other top 5 companies (IMAGE-Contact and Mikhailov & Partner) in order to establish a single holding – the Triangle group. New company became a brand partner of Porter Novelli, one of the leading international PR agencies that is a part of Omnicom group, a global communications holding. Following the plans for further integration, agency’s teams and employees of Triangle Porter Novelli joined together in 2002; with the exception of Mikhailov & Partners agency, that decided to move along as an independent player. As a result, the current structure of R.I.M. Porter Novelli as a diversified fully functional agency was formed.

R.I.M. Porter Novelli has been carrying out its activity in the Ukrainian market via AG Communications Group, a partner agency, since 2007. In 2011 together with one of the largest media holdings in Kazakhstan Business Recourse-PN agency was founded. Currently our team has more than 70 employees working at the agency’s Moscow office, with more than 60 of them involved directly in project activities. They are divided into 6 divisions (called Practices) formed according to the type of communications tasks– from consumer communications to government relations.

In 2013 Omnicom merged with another international holding, Publicis, thus making Porter Novelli part of a major international structure that renders marketing and communications services. In 2012 Porter Novelli marked its 40th anniversary. The company has operations in over 60 countries.

Today R.I.M. Porter Novelli is firmly established as one of the leading companies in its sector, rendering innovative services in the area of public relations and corporate communications development. Apart from its role in the industry’s community, agency’s main marketing advantages include the ability to plan and manage comprehensive projects of any degree of complexity, aimed at achieving specific measurable changes, as well as significant expertise and technology platform of Porter Novelli, the acknowledged leader of the global PR industry in the quality of services it provides.


Awards & Rankings

Awards and rankings