R.I.M. Porter Novelli

R.I.M. Porter Novelli Agency invites everybody to take part in the Charity Program “Cinema to children!”


R.I.M. Porter Novelli Agency together with Kinomax Cinema Chain and “Naked Hearts” Charity Fund invites you to take part in the All-Russian Charity Program “Cinema to Children!” aimed at providing help to the children with special needs as well as to the children from socially vulnerable families.

When you buy a cinema ticket for yourself and your family members at a box office or at the web-site www.kinomax.ru, just buy one more ticket, and it will be given to the children with special needs or to the children from orphanages. A child can visit any cinema show in one of 28 Kinomax cinemas throughout Russia.

Kinomax Company can effectively implement projects of social responsibility within the whole country with the attraction of both corporate partners and indifferent people. Thus, having learned about the lack of state programs aimed at helping the children with special needs (for example, with autism or Down’s syndrome), we decided to support the project of “Naked Hearts” Charity Fund aimed at improving social adaptation of such children. “We are sure that our joint efforts will help to give bright emotions to these children, and we invite everybody to take part in our program “Cinema to children!”, said Boris Asriev, Chairman of the Board of Directors of Kinomax, OJSC.

Before the beginning of each cinema show, the founder of the “Naked Hearts” Charity Fund Natalia Vodyanova addresses the children: “Do you remember your first cinema show? I remember it very well! It is a bright and unforgettable event for everybody. Let us give such a simple little joy to every child. I invite you to join our All-Russia Charity Program “Cinema to Children!”. Thank you for your kindness!”

The number of the purchased charity tickets is available at the special table on the web-site of the program, which is updated online. Over 15,000 tickets were bought for the first month of the program. The program results will be summarized in March of 2015.

R.I.M. Porter Novelli Agency has been cooperating with and providing the communicational support to Kinomax Cinema Chain since 2005.